GLOBAL BUSINESS MANAGEMENT DISCUSSION QUESTIONS 67 Essay

GLOBAL BUSINESS MANAGEMENT DISCUSSION QUESTIONS 67 - Essay ExampleSimilarly, not having a good distribution infrastructure would cause difficulty in the ware reaching the consumer and thus result in a decline in demand for the product. Also, demand for expensive goods in a pitiable country is very low. Black practices also affect the demand for products adversely.2. First, Kodak aimed at making the Russian citizens mindful of its products and for that it communicated with them through various forms of media television, radio, print, etc. Promotional campaigns and sponsored events were carried out for this purpose. 1All the marketing tactics that Kodak utilise were the right measures to take in order to encourage demand in a country that comprise numerous challenges otherwise. The measures taken proved to be favorable for both Russia and Kodak and hence were the right tactics to employ.3. Adjusting its marketing mix for digital photography in Russia should be thought of at a la ter stage. Since the idea of photography on the whole is new to the nation, it may be a long time before digital photography tin can be introduced in the market.Kodak needs to first research on whether or not the market for traditional film photography is saturated. Once it has reached the maturity stage in the product lifecycle, it will be a favorable time for change. It is only then that Kodaks digital photography can be launched in Russia.1.