Brand and its audience and the proposal and justification of a set of Essay

Brand and its audience and the proposal and justification of a pile of marketing communications to enhance the brands equity with its target publics - Essay ExampleTiger Beers global flavor pleases their palate. Majority of the Tiger Beer market is composed of the jr. age brackets representing a potential increase in demand in the future. This market segment holds 35 percent of the UK population (National Statistics, 2009).The taste preference of UK passel is also a consideration for Tiger Beer. The crisp, sweet beer offered is especially catered to the UK taste. More choices in terms of flavor offerings is now the name of the game with UK taste buds beseeming harder to please and more fickle.The bulk of customers who purchase Tiger Beer, come from the class C socio-economic level, who are composed of lower C or middle income earners. nonetheless in bars that are in high-end market locations, the bulk of customers pledgeing Tiger Beer are people of average income who are looking for a contrasting taste away from the usual Carlsberg or Heineken. Employees and blue collar workers treat themselves to Tiger Beer because of its relatively affordable price, distinct taste, and colourful design. Furthermore, UK people love to drink and since are they are naturally collectivistic and fond of group gatherings, beer is their means of getting together to talk and mingle with others. In fact, beer has been one of the bases of the UK mens social life (Tai, 2008).Brand Positioning can be defined as the particular position in which the brand defines itself as capturing in the warring field (Kotler, 2004). Positioning refers to differentiating brand attributes, consumer benefits and target segments, individually or collectively. With regard to Tiger beer, the beer market that Tiger beer is positioned towards can be defined by its draw in to a specific market segment, its unique taste and lower price.Tiger Beer has been very profitable in the UK, because the brand has e mployed the British appeal for the elicit and unusual to its advantage.