Whether Red Bull Should Invest In The Formula 1 Racing Championship Essay

Whether blushing(a) whoreson Should Invest In The face 1 Racing Championship Next Year Or Not - Essay Examples a good decision on part of the company to start up with this heavy coronation securities industry placeing activity 10 Finding 2 11 4.2 target area 2 Analyze and equate the past results of the Formula 1 financial support all over the last six years and identify the victor position of vehement Bull Racing during this time span..11 Finding 3 18 4.3 Objective 3 Find out whether the Formula 1 championship has created an impact on the brands image and did it help increase the postal code drinks sale 18 Finding 4.19 4.4 Objective 4 Recommend whether the company should invest in the Formula 1 racing championship next year i.e. 201119 5. Conclusion and Recommendations .20 5.1 Conclusion 20 5.2 Recommendations 22 References 24 Introduction Red Bull was founded in 1984 by Dietrich Mateschitz. He fine-tuned the formula of a tonic drink and genuine a unique marketing conce pt for the drink. In 1987 Red Bull energy drink hit the market for the first time and started selling on the Austrian market. Red Bull entered its first foreign market Singapore in 1989 and then Hungary in 1992. United Kingdom followed in 1995 and in 1997 United States. Since then, over 30 billion cans of this popular energy drink have been consumed, highest consumption being in 2010. Red Bull is currently being served in more than 160 countries with annual sales of approximately 4 billion cans (Red Bull Company,...Red Bull entered its first foreign market Singapore in 1989 and then Hungary in 1992. United Kingdom followed in 1995 and in 1997 United States. Since then, over 30 billion cans of this popular energy drink have been consumed, highest consumption being in 2010. Red Bull is currently being served in more than 160 countries with annual sales of approximately 4 billion cans (Red Bull Company, 2011) Red Bull is not just an energy drink, its a brand. Red Bull has become a not oriety brand and has well-managed to create its strong brand image worldwide. Red Bull energy drink is associated with embark and targets the consumers who have a taste and longing for thrill and extra-ordinary excitement levels. Its target market is basically the base of people with fun active lifestyle. Red Bull has a blend of certain high-quality ingredients that vitalizes body and mind. These ingredients in concert improve stamina, alertness, concentration, speed of reaction and also stimulates metabolism (Red Bull Company, 2011) Red Bull has always believed in heavy brand investment. As its marketing strategy, Red Bull avoided usual methods of marketing and relied heavily on buzz marketing or word of mouth. Other than the buzz marketing Red Bull has developed an international campaign of sponsoring events. These events mainly comprise of sports events like mountain biking, surfing, snowboarding, rallies, Formula 1 racing, etc.