Coca-Cola India Case Study

It has write out to my c ar that in the last touch weeks Coca-Cola India has come chthonian enkindle with allegations that our soft drinks contain detrimental pesticides. A local activistic group called The Center for recognition and environs (CSE) issued a extinguish release claiming that they had tested numerous samples of our intersection point and that the amounts of pesticides surpassed the international standard. The CSE also took aim at our direct competitor, PepsiCo. The results of these allegations live been damaging. democracy goernment and Parliament kick in decided to ask these accusations thoroughly. The inclemency of the CSE results has prompted our CEO to respond with the curse of legal recourse. PepsiCo. has filed a crave with the court questioning the CSEs credibility. In the meantime, the gross gross sales of Coca-Cola have been banned, the value of the comp some(prenominal) has dropped, and more(prenominal) importantly consumers surmise the musical note of the Coca-Cola brand. Coca-Cola needs to repair the character that we have in India immediately. It has interpreted us years to restore our brand in India juveniler discontinuing our product in the late 70s. These assertions could for good extirpate our reputation in this country, and we could move back more than US$1billion in investments.

We are left with twain choices, we could stay uncommunicative and look forward to that this will blow over as it did with our Kinley bottled body of piddle in 2003, or we could drive to address the matter at hand. We have an obligation to our confederacy and our consumers to defend our product and the take care of the Coca-Cola brand. Openly discussing the allegations with consumers will allow us to portray Coca-Cola in a better shadowy than PepsiCo and come out unscathed. I do not smell out that tarnishing PepsiCo. or throwing every of our competitors beneath the bus will receipts us in any way. Coca-Cola must stand vigorous and independently in our position. I believe that there are numerous ways for us to put a unequivocal spin on this incident. The succeeding(a) plans of action...If you inadequacy to get a intact essay, order it on our website: Ordercustompaper.com

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