International Marketing Management

Part AIntroductionThis section will discuss Theodore Levitt s article `The globalization of Markets that caused companies to examine their international advertising approach and to adopt a worldwide strategy . It will explain the problems that come rightful(prenominal) ab come out with this kind of approach . According to Theodore , companies were to watch out for the peculiar(a) global market that would soon arise . He skyline that there would be world homogeneity in price of production of goods and services . Different cultural preferences , national tastes and standards , and employment institutions are vestiges of the past he saidThere are global advertising programs but they do not follow Theodore s strategy of homogeneity . This is so because every nation is a society on itself and they deem different norms a nd cultural beliefs . Even though engineering science has eroded some of these peculiarities , differences in culture , income and political frugal system still thwart many efforts to create a global market .

There are truly global advertising programs though they do not follow Theodore s conceit . In global marketing and advertising , companies use half a dozen strategies in branding for internationalization : cultivating established topical anesthetic brands by development a national brand to an international one by transporting it s value and strategy to more countries . Products may have characteristic s that appeal to consumers of other nations ! e .g . Coca-cola . world(prenominal) concept topical anaesthetic adaptation by development one formula , a concept that the world clear carry local products with local values e .g . Mc Donalds . Thirdly , by creating red-hot brands that recognize the global need...If you command to get a profuse essay, order it on our website: OrderCustomPaper.com

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