Targeting African American Consumers

Targeting African American Consumers Targeting African American Consumers: Maximizing the becharm of Mass Media through Mainstream Agencies By Earnell La’Shaun Seay December 4, 2000 Targeting African American Consumers: Maximizing the Influence of Mass Media through Mainstream Agencies send African Americans are a core group that unveiling trends in music, fashion, and television.

Corporations are using Mainstream Agencies to target African American consume rs by using African American superstars like Michael Jordan, Tyra Banks and fill Cosby through television. Although Blacks may be reached by mainstream media, many of them suffice more favorably to culturally-based communications that acknowledge their heritage and bewitch in their culture (Armstrong, 1999). Corporations receive less results when they fail to read African American agencies, get feed-back from the Afric...If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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