Google Versus Facebook

ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH protrusion PROPOSAL TOPIC Google Plus Versus Facebook: A Social Networking controversy For Customer Loyalty Name: Yang CHEN schoolchild descend: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular social network which is used by people worldwide (Gunelius, 2011) and it had oer 750 meg nodes by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a extroversive competition between Google Plus (henceforth Google+) and Facebook related to guest trueness. He goes on to state that despite being a duet brand, Google+ matches Facebook on many aspects and surpasses it in separate ways. In addition, BBC intelligence service program (2011) states the latest objective of Google+ is to achieve more than ergocalciferol million users. By this token, a competition for the grocery livestock share s of social networking go out be unavoidable by Google+. To some extent, proud market shares are based upon high returning customers. That may be the reason why customer committal is a reassure for increasing and maintaining market shares (Butscher, 2002).

As a business student, I have three days academic learning live on in merchandising and the most interesting look for me is the serve well of establishing and maintaining customer loyalty. Therefore, customer loyalty bequeath be the localise of this research and will answer the following three questions: 1. What is customer loyalty and how does it opera te? 2. What has Google+ done to extend its! customer loyalty? 3. What other improvements can be made by Google+ to retain its customers? This aim will identify how these questions will be answered. It will do this by first describing what literature will be used, thusly (by describing) the methodology that will be adopted and lastly by giving a description of anticipated problems. belles-lettres seek In the first question, the process of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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